Pega’s sales and partner teams needed personalized video content that showcased the platform’s capabilities tailored to each client’s industry and use case. The existing process was entirely manual – from scriptwriting to screen recording to editing – and took an average of 7–14 days per video.

I was tasked with designing and automating this end-to-end workflow, leveraging AI to eliminate bottlenecks and dramatically reduce turnaround time.

Producing a single personalized sales video required coordination across multiple people and tools. A typical workflow looked like this: a sales rep would request a video, a copywriter would draft a script, someone would manually record branded screen captures of the platform, and an editor would assemble everything in After Effects. The result was high-quality but painfully slow – and it didn’t scale.